Big Wave Surfer, Ben Larg joins Pure Scot as Brand Ambassador

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Meet Ben Larg: Pure Scot’s New Brand Ambassador

We’ve just welcomed Scottish big-wave surfer Ben Larg to the Pure Scot family as our newest brand ambassador.

Ben is one of Scotland’s most exciting sporting talents, taking on some of the biggest waves in the world while staying firmly connected to his roots and the place that shaped him.

For us, the partnership felt like a natural fit.

Pure Scot has always been about doing things a little differently. About backing yourself, getting out there and following your own path. Ben brings that same spirit to everything he does, which is exactly what Live Wild. Pour Pure. is all about.

There’s also a real personal connection behind the partnership. Pure Scot founder David Prior is a surfer himself, so bringing Ben on board felt especially fitting.

David said:

“I love what Ben’s doing. He’s a young Scot taking on some of the biggest waves in the world, and he does it with real humility and authenticity. As a surfer myself, there’s a great connection with Ben and a natural fit with Pure Scot. I’m really excited to have him with us.”

For Ben, whisky has its own connection to home and family too.

“My family and I love to share a whisky, my grandad in particular, and to find a whisky brand like Pure Scot that not only aligns with my lifestyle but also brings together Scotland and surfing culture means a lot to be a part of.”

We’ll be working with Ben across content, events and experiences over the coming months, bringing together whisky, surfing and the spirit of adventure in a way that feels very Pure Scot.

We’re excited to have him on board.